This study aims examines the influence of green image on shopping value and store loyalty. Convenience sampling using quota sampling was used to collect data of a sample of 565 consumers. Using structural equation modeling, it was found that green image of retailers has no significant relationship with store loyalty but has a significant influence on shopping value.
Shopping value appears to mediate the relationship between green image of retailers and store loyalty.
Procedia - Social and Behavioral Sciences
Jamaliah Mohd. Yusof, Rosidah Musa, and Sofiah Abd. Rahman