A deductive approach was adopted for the study to analyse stakeholders’ perspectives on stakeholder added value provided the firm’s engagement in CSR.
Findings suggest that stakeholders consider CSR to be an important trait, prefer to purchase from socially responsible firms, and are willing to pay more if a firm is properly engaging in CSR. However, the latter is conditioned to stakeholder perspectives of added value and therefore, the firm’s proactive engagement in CSR.
This paper contributes to the understanding of stakeholder perceptions of CSR and their behaviour and decision-making. Further, it illustrates the importance of CSR for the achievement of sustained business and societal growth and development.
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International Journal of Business Performance Management
Andrée Marie López-Fernández, Rajagopal