2016 Cone Communications Millennial Employee Engagement Study

Executive Summary

Three-quarters (76%) of Millennials consider a company’s social and environmental commitments when deciding where to work and nearly two-thirds (64%) won’t take a job if a potential employer doesn’t have strong corporate social responsibility (CSR) practices, according to the 2016 Cone Communications Millennial Employee Engagement Study.

The study reveals that meaningful engagement around CSR is a business – and bottom line – imperative, impacting a company’s ability to appeal to, retain and inspire Millennial talent.

More than any other generation, Millennials see a company’s commitment to responsible business practices as a key factor to their employment decisions: 75% say they would take a pay cut to work for a responsible company (vs. 55% U.S. average) 83% would be more loyal to a company that helps them contribute to social and environmental issues (vs. 70% U.S. average) 88% say their job is more fulfilling when they are provided opportunities to make a positive impact on social and environmental issues (vs. 74% U.S. average) 76% consider a company’s social and environmental commitments when deciding where to work (vs. 58% U.S. average) 64% won’t take a job from a company that doesn’t have strong CSR practices (vs. 51% U.S. average)

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Full Report

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Publication Date

2016/11/02

Author(s)

Cone Communications

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