“You buy. We’ll Give.” is a cause marketing tactic used by companies to incentive purchases in return for a donation to a charitable cause. For instance: If you buy vitamins at Walgreens, then Walgreens will donate to Vitamin Angels — a charity that provides live-saving vitamins to children in need.

CAUSE MARKETING PODCAST

CAUSE MARKETING AWARDS

CAUSE MARKETING PODCAST

CAUSE MARKETING AWARDS