Communicating Social Responsibility Efforts

2016/10/04 0

This study examines how individuals perceive CSR by nonprofits. The study uses an experimental design to present CSR messaging in five different communication channels. Independent news stories were perceived to be the most credible and believable, yet Facebook and blog posts had the greatest impact on reputation.

CAUSE MARKETING PODCAST

CAUSE MARKETING AWARDS

CAUSE MARKETING PODCAST

CAUSE MARKETING AWARDS