Cause Marketing Research: Incentivized Behavior Change

“I Prefer 30°” Celcius: Consumer Messages to Reduce Carbon Emissions

2016/12/01 0

Based on the results of the ‘I Prefer 30°’ campaign, the study’s authors conclude: “Consumers’ behavior has been driven by perceived cleaning performance and value for money of detergents, not by lower environmental impact or saving money on energy.”

The Influence of a “Green” Loyalty Program on Service-Encounter Satisfaction

2016/09/12 0

The findings of this study demonstrate the advantages of a green loyalty reward program in enhancing customer satisfaction of both members and non-members.

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Browse the Cause Marketing research reports by clicking on any of the topics…

Audience: Community, Customers, Employees, Investors, Media, Policymakers
Business Goal: Advocacy, Defense, Goodwill, Premium Pricing, Recruiting, Sales
Cause: Animal Welfare, Crisis Response, Environment, Health, Neighborhood, Overseas, Poverty
Custom:
Industry: Consumer Packaged Goods, Controversial, Durable Goods, Restaurants and Hospitality, Retail, Sports and Entertainment
Tactics: Checkout Donations, Experiential Marketing, Incentivized Behavior Change, Media Relations, Message Testing, Product-Cause Fit, Social Media, Sustainable Business Practices, You buy. We’ll give.

Cause Marketing Research: Incentivized Behavior Change

“I Prefer 30°” Celcius: Consumer Messages to Reduce Carbon Emissions

The Influence of a “Green” Loyalty Program on Service-Encounter Satisfaction

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