Cause Marketing Research: Sports and Entertainment

The Effects of Sport Organizations’ Communication of Corporate Social Responsibility on Consumers

2016/07/15 0

The findings of this Ph.D thesis provide evidence that CSR can be used by professional sports organizations to improve their reputation among consumers. Moreover, CSR can be used to counter negative effects of sport organizations’ unethical behaviors and reduce the impact on the organizations themselves as well as on their stakeholders.

CSR, Relationship Quality, Loyalty and Psychological Connection in Sports

2016/04/03 0

This research study investigates the role of corporate social responsibility in deepening relationship quality (between customers and a sports team). The results support the direct impact of CSR activities on relationship quality. However, as customers move through the psychological connection stages, the effect of CSR on customer loyalty via relationship quality tends to diminish.

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Browse the Cause Marketing research reports by clicking on any of the topics…

Audience: Community, Customers, Employees, Investors, Media, Policymakers
Business Goal: Advocacy, Defense, Goodwill, Premium Pricing, Recruiting, Sales
Cause: Animal Welfare, Crisis Response, Environment, Health, Neighborhood, Overseas, Poverty
Custom:
Industry: Consumer Packaged Goods, Controversial, Durable Goods, Restaurants and Hospitality, Retail, Sports and Entertainment
Tactics: Checkout Donations, Experiential Marketing, Incentivized Behavior Change, Media Relations, Message Testing, Product-Cause Fit, Social Media, Sustainable Business Practices, You buy. We’ll give.

Cause Marketing Research: Sports and Entertainment

The Effects of Sport Organizations’ Communication of Corporate Social Responsibility on Consumers

CSR, Relationship Quality, Loyalty and Psychological Connection in Sports

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