Cause Marketing Research: Retail

Factors Affecting Donations in U.S. Retail Stores: A Conceptual Framework

2016/11/01 0

The study identifies factors which influence consumer donations in U.S. retail stores, derived from cause marketing, consumer behavior and psychology literature. These factors are categorized as: consumer-related. retailer-related, and context-related.

The Impact of Corporate Reputation on Brand Attitude and Purchase Intention

2016/10/28 0

This study explores the influences of negative corporate CEO and CSR reputations on changes in consumers’ brand attitudes and purchase intentions, using American Apparel as the case example.

The Effects of Green Image of Retailers on Shopping Value and Store Loyalty

2016/09/13 0

This study aims examines the influence of green image on shopping value and store loyalty.

One For Me, One For You: Cause Marketing with Buy-One Give-One Promotions

2016/08/10 0

‘Buy One Give One’ promotions are more effective at enhancing attitude and purchase intention when bundled with utilitarian products (e.g., toothpaste) rather than hedonistic products (e.g., ice cream).

Cause-Related Marketing: The Effect of Checkout Charity Requests on Consumer Donation Behavior

2016/06/01 0

Consumers are more likely to donate and respond favorably toward the provider when practical services and frivolous goods are paired with causes perceived to have a strong functional fit. Conversely, consumers are more likely to donate and respond favorably toward the provider when frivolous services and practical goods are paired with causes perceived to have a weak functional fit.

Demonstrating a Lack of Brand/Cause Effects on Point-of-Sale Donations

2015/10/01 0

For point-of-sale donations. reputation and purchase intention are not significantly impacted by the degree of brand/cause fit.