Cause Marketing Research: Restaurants and Hospitality

Exploring the Effective Restaurant Cause-Related Marketing Ad: The Moderating Roles of Advertising Types and Social Causes

2016/10/03 0

This experimental study aims to examine the effectiveness of cause-related marketing messages that incorporate both text and visuals, as compared to messages comprised solely of text.

Corporate Social Responsibility and Systematic Risk of Restaurant Firms: The Moderating Role of Geographical Diversification

2016/09/30 0

In the context of restaurants, this study explores the link between CSR and systematic risk — and its impact on shareholder value.

The Influence of a “Green” Loyalty Program on Service-Encounter Satisfaction

2016/09/12 0

The findings of this study demonstrate the advantages of a green loyalty reward program in enhancing customer satisfaction of both members and non-members.

Impact on Perceived CSR by Providing Healthful Foods and Nutrition Information

2014/02/01 0

Customers perceive restaurants to be socially responsible when they are provided with healthful foods and nutrition information; highly health-conscious customers react more strongly to provision of healthful foods than their counterparts.

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Browse the Cause Marketing research reports by clicking on any of the topics…

Audience: Community, Customers, Employees, Investors, Media, Policymakers
Business Goal: Advocacy, Defense, Goodwill, Premium Pricing, Recruiting, Sales
Cause: Animal Welfare, Crisis Response, Environment, Health, Neighborhood, Overseas, Poverty
Custom:
Industry: Consumer Packaged Goods, Controversial, Durable Goods, Restaurants and Hospitality, Retail, Sports and Entertainment
Tactics: Checkout Donations, Experiential Marketing, Incentivized Behavior Change, Media Relations, Message Testing, Product-Cause Fit, Social Media, Sustainable Business Practices, You buy. We’ll give.

Cause Marketing Research: Restaurants and Hospitality

Exploring the Effective Restaurant Cause-Related Marketing Ad: The Moderating Roles of Advertising Types and Social Causes

Corporate Social Responsibility and Systematic Risk of Restaurant Firms: The Moderating Role of Geographical Diversification

The Influence of a “Green” Loyalty Program on Service-Encounter Satisfaction

Impact on Perceived CSR by Providing Healthful Foods and Nutrition Information

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