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Cause Marketing Research:   Durable Goods

I prefer 30°

“I Prefer 30°” Celcius: Consumer Messages to Reduce Carbon Emissions

2016/12/01 0

Based on the results of the ‘I Prefer 30°’ campaign, the study’s authors conclude: “Consumers’ behavior has been driven by perceived cleaning performance and value for money of detergents, not by lower environmental impact or saving money on energy.”

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