Cause Marketing Research: Crisis Response

Masters of Disasters? How Societies Benefit from Corporate Disaster Aid

2016/12/26 0

Multinational firms with a direct presence in a nation are better able than traditional aid providers to sense areas of need following a disaster, seize response opportunities, and reconfigure resources for fast and effective responses.

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Audience: Community, Customers, Employees, Investors, Media, Policymakers
Business Goal: Advocacy, Defense, Goodwill, Premium Pricing, Recruiting, Sales
Cause: Animal Welfare, Crisis Response, Environment, Health, Neighborhood, Overseas, Poverty
Custom:
Industry: Consumer Packaged Goods, Controversial, Durable Goods, Restaurants and Hospitality, Retail, Sports and Entertainment
Tactics: Checkout Donations, Experiential Marketing, Incentivized Behavior Change, Media Relations, Message Testing, Product-Cause Fit, Social Media, Sustainable Business Practices, You buy. We’ll give.

Cause Marketing Research: Crisis Response

Masters of Disasters? How Societies Benefit from Corporate Disaster Aid

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