Cause Marketing Research: Sales

Cause Marketing — Definition

2017/05/23 0

Cause Marketing is defined as a type of Corporate Social Responsibility (CSR), in which a company’s promotional campaign has the dual purpose of increasing profitability while bettering society.

Factors Affecting Donations in U.S. Retail Stores: A Conceptual Framework

2016/11/01 0

The study identifies factors which influence consumer donations in U.S. retail stores, derived from cause marketing, consumer behavior and psychology literature. These factors are categorized as: consumer-related. retailer-related, and context-related.

The Impact of Corporate Reputation on Brand Attitude and Purchase Intention

2016/10/28 0

This study explores the influences of negative corporate CEO and CSR reputations on changes in consumers’ brand attitudes and purchase intentions, using American Apparel as the case example.

Exploring the Effective Restaurant Cause-Related Marketing Ad: The Moderating Roles of Advertising Types and Social Causes

2016/10/03 0

This experimental study aims to examine the effectiveness of cause-related marketing messages that incorporate both text and visuals, as compared to messages comprised solely of text.

Analysis of Stakeholder Value Derivation through Corporate Social Responsibility for Business Growth and Society’s Collateral Benefits

2016/10/03 0

Findings suggest that stakeholders consider CSR to be an important trait, prefer to purchase from socially responsible firms, and are willing to pay more if a firm is properly engaging in CSR.

Consumer Behavior Based on Brand Sensitivity and CSR Activity Type

2016/10/01 0

When the level of brand sensitivity is high, the results show a favorable response to charitable activity and cause-related marketing. However, when the level of brand sensitivity is low, the results show a positive response also to voluntary activity.

The Effects of Green Image of Retailers on Shopping Value and Store Loyalty

2016/09/13 0

This study aims examines the influence of green image on shopping value and store loyalty.

The Influence of a “Green” Loyalty Program on Service-Encounter Satisfaction

2016/09/12 0

The findings of this study demonstrate the advantages of a green loyalty reward program in enhancing customer satisfaction of both members and non-members.

One For Me, One For You: Cause Marketing with Buy-One Give-One Promotions

2016/08/10 0

‘Buy One Give One’ promotions are more effective at enhancing attitude and purchase intention when bundled with utilitarian products (e.g., toothpaste) rather than hedonistic products (e.g., ice cream).

Cause-Related Marketing: The Effect of Checkout Charity Requests on Consumer Donation Behavior

2016/06/01 0

Consumers are more likely to donate and respond favorably toward the provider when practical services and frivolous goods are paired with causes perceived to have a strong functional fit. Conversely, consumers are more likely to donate and respond favorably toward the provider when frivolous services and practical goods are paired with causes perceived to have a weak functional fit.