Cause Marketing — Definition

2017/05/23 0

Cause Marketing is defined as a type of Corporate Social Responsibility (CSR), in which a company’s promotional campaign has the dual purpose of increasing profitability while bettering society.

Cause-Related Marketing: The Effect of Checkout Charity Requests on Consumer Donation Behavior

2016/06/01 0

Consumers are more likely to donate and respond favorably toward the provider when practical services and frivolous goods are paired with causes perceived to have a strong functional fit. Conversely, consumers are more likely to donate and respond favorably toward the provider when frivolous services and practical goods are paired with causes perceived to have a weak functional fit.

CAUSE MARKETING PODCAST

CAUSE MARKETING AWARDS

CAUSE MARKETING PODCAST

CAUSE MARKETING AWARDS