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Cause Marketing Research:   Recruiting

2016 Cone Communications Millennial Employee Engagement Study

2016/11/02 0

Three-quarters of millennials would take a pay cut to work for a socially responsible company, according to research from Cone Communications.

Corporate Sustainable Business Practices and Talent Attraction

2016/10/03 0

The study supported the notion of social identity theory as study subjects were attracted more to organizations with high corporate sustainable business practices than organizations with low sustainability practices.

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Browse the Cause Marketing research reports by clicking on any of the topics…

  • Audience: Community, Customers, Employees, Investors, Media, Policymakers
  • Business Goal: Advocacy, Defense, Goodwill, Premium Pricing, Recruiting, Sales
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  • Industry: Consumer Packaged Goods, Controversial, Durable Goods, Restaurants and Hospitality, Retail, Sports and Entertainment
  • Tactics: Checkout Donations, Experiential Marketing, Incentivized Behavior Change, Media Relations, Message Testing, Product-Cause Fit, Social Media, Sustainable Business Practices, You buy. We’ll give.

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