Cause Marketing Research: Premium Pricing

What’s in a Name? The Impact of Fair Trade Claims on Product Price

2016/10/01 0

Having a fair trade claim certified by certain third parties significantly raises the price (above an uncertified product). In particular FLO-I certification leads to a higher price in all models in both periods.

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Audience: Community, Customers, Employees, Investors, Media, Policymakers
Business Goal: Advocacy, Defense, Goodwill, Premium Pricing, Recruiting, Sales
Cause: Animal Welfare, Crisis Response, Environment, Health, Neighborhood, Overseas, Poverty
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Tactics: Checkout Donations, Experiential Marketing, Incentivized Behavior Change, Media Relations, Message Testing, Product-Cause Fit, Social Media, Sustainable Business Practices, You buy. We’ll give.

Cause Marketing Research: Premium Pricing

What’s in a Name? The Impact of Fair Trade Claims on Product Price

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