Cause Marketing Research: Employees

2016 Cone Communications Millennial Employee Engagement Study

2016/11/02 0

Three-quarters of millennials would take a pay cut to work for a socially responsible company, according to research from Cone Communications.

Corporate Sustainable Business Practices and Talent Attraction

2016/10/03 0

The study supported the notion of social identity theory as study subjects were attracted more to organizations with high corporate sustainable business practices than organizations with low sustainability practices.

When Corporate Social Responsibility Increases Performance: Exploring the Role of Intrinsic and Extrinsic CSR Attribution

2014/12/11 0

The study found that employee effort and task performance increase when employees believe that their employer has both moral and strategic motives for its CSR activities.

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Browse the Cause Marketing research reports by clicking on any of the topics…

Audience: Community, Customers, Employees, Investors, Media, Policymakers
Business Goal: Advocacy, Defense, Goodwill, Premium Pricing, Recruiting, Sales
Cause: Animal Welfare, Crisis Response, Environment, Health, Neighborhood, Overseas, Poverty
Custom:
Industry: Consumer Packaged Goods, Controversial, Durable Goods, Restaurants and Hospitality, Retail, Sports and Entertainment
Tactics: Checkout Donations, Experiential Marketing, Incentivized Behavior Change, Media Relations, Message Testing, Product-Cause Fit, Social Media, Sustainable Business Practices, You buy. We’ll give.

Cause Marketing Research: Employees

2016 Cone Communications Millennial Employee Engagement Study

Corporate Sustainable Business Practices and Talent Attraction

When Corporate Social Responsibility Increases Performance: Exploring the Role of Intrinsic and Extrinsic CSR Attribution

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