About Us

The Cause Marketing Museum is a free resource, created for marketing and CSR professionals who seek research-based insights into which cause marketing techniques actually improve reputation, revenue, and legislative outcomes.

Michael Organ

Michael Organ
Michael Organ

The Cause Marketing Museum is produced by Meaningful Impact and edited by Michael Organ, who specializes in Corporate Social Responsibility (CSR) communications.

Michael Organ offers the insight and expertise which comes from analyzing the outcomes of marketing campaigns that he’s implemented for over 500 corporate and non-profit clients.

Working with both agencies and clients, he develops social-purpose communications which: attract new customers, increase retention and loyalty of existing customers, enhance corporate reputation, help recruit high-performing employees, mobilize public support, and improve legislative outcomes.

In addition to hosting the Meaningful Impact Podcast, Michael Organ edits CSR.org and oversees the Meaningful Impact Awards, as Executive Director.

Career Highlights

Prior to founding Meaningful Impact, Michael Organ was a Managing Director at Avoq (a public affairs and reputation agency); Vice President of Digital Marketing at Thematic Campaigns; and served as Obama for America’s first Digital Advertising Director and subsequently its Message Director. That led to co-founding Bully Pulpit, a leading digital marketing and public affairs agency for high-profile campaigns seeking transformational change.

Michael Organ began his 30+ year marketing career at Ogilvy & Mather Advertising, working on traditional television and print media, followed by co-founding a fast-growing direct marketing agency. Then, Michael joined Accenture, where he had positions of increasing responsibility leading to his becoming Vice President of Marketing for Accenture Procurement Solutions. During that time, Michael also founded Charity Guide, a 501(c)3 non-profit organization, where he served for 16 years as its volunteer Executive Director.

In 2007, after wide-ranging experience in B-to-C, B-to-B, and non-profit marketing roles, Michael Organ began specializing in cause marketing and CSR communications, which remains his primary focus today.

Advocacy for Cause Marketing

Michael Organ advocates for adoption of cause marketing wherever the tactic represents a win‑win‑win:

  1. a financial win for the for-profit company
  2. a mission win for the cause
  3. a self-fulfillment win for the employees involved in the campaign’s implementation

To educate marketers and corporate responsibility professionals on the potential of cause marketing, Michael Organ consults with corporate teams and has spoken at conferences with audiences of up to 6,500 people. He has also appeared in a series of educational videos to help practitioners optimize the effectiveness of their cause marketing campaigns.

CAUSE MARKETING PODCAST

CAUSE MARKETING AWARDS

CAUSE MARKETING PODCAST

CAUSE MARKETING AWARDS