CauseMarketing.com is a free resource, created for marketing and CSR professionals who seek research-based insights into which cause marketing techniques actually improve reputation, revenue, and legislative outcomes.
CauseMarketing.com is edited by Michael Organ — a CSR and public affairs consultant.
Michael Organ works with clients to develop Corporate Social Responsibility campaigns, with a focus on: enhancing corporate reputation, increasing consumer loyalty, mobilizing public support, and improving legislative outcomes. Michael offers the expertise and insight which comes from optimizing and analyzing the outcomes of marketing campaigns that he’s implemented for over 500 clients. Michael’s campaigns are often distinguished by microtargeted message development and outreach innovations.
Prior to founding CauseMarketing.com, Michael Organ was a Managing Director at Kivvit (a PR and public affairs agency), Vice President of Integrated Marketing at AKPD Message & Media (a political consulting firm), and served on both of Barack Obama’s presidential campaigns. In 2007-2008, Michael Organ was the first full-time Director of Online Marketing for a presidential campaign, where he advanced the use of internet ads for political fundraising, voter ID, get-out-the-vote efforts, and message delivery. That led to co-founding Bully Pulpit Interactive, the leading digital media firm for Democratic candidates and progressive causes. In 2011-2012, Michael served in another pioneering role, as Obama for America’s Message Director, managing the development of the campaign’s message guidelines and message training materials, which drew on extensive opinion research to present the most persuasive accomplishments, vision, and contrast points, for each major campaign topic and constituency.
Michael Organ began his 25+ year marketing career at Ogilvy & Mather Advertising, working on traditional television and print media. That was followed by co-founding a direct marketing company now owned by Monster.com. In 1993, Michael Organ joined Accenture, where his marketing responsibilities included internal comms, market research, competitive intelligence, and thought leadership development, leading to his becoming Vice President of Marketing for Accenture Procurement Solutions. In 1999, Michael Organ founded Charity Guide, a 501(c)3 non-profit organization, where he served for 16 years as its Executive Director. Charity Guide recruited and motivated more than one million volunteers per year. In 2001, Michael co-founded Consumerbase, an internet and database marketing company where he managed the development, implementation, and optimization of data-driven B-to-C advertising campaigns.