American Greetings #ThankList

2018/12/17 0

This Product-Cause Fit case study shows how American Greetings (the world’s largest greeting card producer) launched its #ThankList campaign to promote expressing gratitude.

Bank of America #Connect4Red

2018/12/17 0

“You Engage. We’ll Give”: For each free download of the U2 song ‘Invisible’, Bank of America donated $1 to (RED) to fund life-saving AIDS medication for pregnant mothers. 

Huggies 'Every Little Bottom'

2018/12/17 0

Huggies branded a symptom of poverty as ‘Diaper Need’ and then offered a solution via enrollment in the Huggies loyalty program.

Skittles 'Mob the Rainbow'

2018/12/17 0

Skittles ‘Mob the Rainbow’ campaign is an example of clever list-building and customer engagement via participation in acts-of-kindness.