Plume Labs 'Pigeon Air Patrol'

2019/11/12 0

Plume Labs launched the Pigeon Air Patrol to deliver localized air-pollution data in an engaging and newsworthy way. Tiny air pollution sensors mounted in “pigeon backpacks” monitored air quality and reported the results on Twitter in real time.

Skittles 'Mob the Rainbow'

2019/11/12 0

Skittles ‘Mob the Rainbow’ campaign is an example of clever list-building and customer engagement via participation in acts-of-kindness.

Uncle Ben's Beginners

2019/11/12 0

Uncle Ben’s wanted to “change the way that people think about rice.” The Ben’s Beginners Program positions rice as “a great starting ingredient for a healthy meal.”