Plume Labs launched the Pigeon Air Patrol to deliver localized air-pollution data in an engaging and newsworthy way. Tiny air pollution sensors mounted in “pigeon backpacks” monitored air quality and reported the results on Twitter in real time.
Instead of investing in a low-budget promotional campaign, Saltwater Brewery created Edible Six Pack Rings, attracting over 3.5 billion media impressions.
Among Hispanics, State Farm’s “Play Today Illuminate Tomorrow” sOccket Ball campaign contributed to 44% growth in quotes and to a 47% increase in sales.
Uncle Ben’s wanted to “change the way that people think about rice.” The Ben’s Beginners Program positions rice as “a great starting ingredient for a healthy meal.”