Duracell 'Power Those Who Protect Us'

2019/11/12 0

Duracell partnered with the National Volunteer Fire Council to associate Duracell batteries with reliability and supporting local, volunteer firefighters.

Elefant 'Read a Tree'

2019/11/12 0

Elefant, Romania’s biggest online bookseller, used Cause Marketing to encourage readers to reduce the destruction of forests by reading books digitally (concurrently promoting Elefant’s e-books). The ‘Read a Tree’ campaign generated 1.6 million euros of earned media.

Huggies 'Every Little Bottom'

2019/11/12 0

Huggies branded a symptom of poverty as ‘Diaper Need’ and then offered a solution via enrollment in the Huggies loyalty program.

Lexus 'Fashion Workshop'

2019/11/12 0

A 6-page spread in Vogue positioned Lexus as sustainable and innovative. Lexus wanted fashion influencers to share that its CT Hybrid was 90% recyclable.

Lifebuoy 'Help a Child Reach 5'

2019/11/12 0

Lifebuoy aims to change the hygiene behavior of 1 billion consumers globally, thereby helping to reduce rising causes of child mortality. Lifebuoy’s ‘Help a Child Reach 5’ campaign reached 3.2 million people. Users wiped off the dirt about 237,000 times. 800,000 Kenyan Shillings collected. Video shared 1.6 million times. 650,807 mentions on social media. 12% engagement rate.

Mawbima 'Mosquito-Repellent Newspaper'

2019/11/12 0

To help reduce dengue, a Sri Lankan newspaper (Mawbima) engaged in a week-long campaign to educate the public about how to reduce mosquito-borne illnesses. On the final day of National Dengue Week, Mawbima published the world’s first mosquito-repellent newspaper, by mixing its ink with citronella essence, a highly effective natural repellent.

Microsoft #MakeWhatsNext

2019/11/12 0

Microsoft’s #MakeWhatsNext campaign celebrates women inventors and inspires girls to pursue careers in Science, Technology, Engineering, and Math (STEM).

MTV 'Sext Life'

2019/11/12 0

MTV’s Staying Alive Foundation created a ‘naughty’ PSA to encourage teens who sext to safe sext instead. The PSA promoted a free a condom emoji keyboard, along with the tagline: “Make foreplay a threesome: add a condom. Download the new condom emojis at SafeSext.MTV.com.”

Pantene "Dad-Do"

2019/11/12 0

Pantene invents “dad-dos” (like hair-dos) to show that even macho dads can — and should — spend quality time with daughters to increases self-confidence.

Pantene 'Labels Against Women'

2019/11/12 0

Pantene’s ‘Labels Against Women’ ad exposes gender bias: Men and women are shown exhibiting the same behaviors but are labeled differently.