Product-Cause Fit occurs when consumers perceive a natural association between a cause and a company’s products, services, or mission. For instance, it would be natural for a pet store to host stray-adoption events. Similarly, it would be natural for an auto insurance company to promote free safe-driving resources for teenage drivers.

KFC 'Wall of Hope'

2019/11/12 0

KFC created the Wall of Hope: A 1.8 meter high, 150 meter long, steel structure consisting of 5,500 empty bellied childlike figures. Donors filled the children’s bellies with coins, demonstrating how every cent of each donation went directly to providing food for a child.

Lexus 'Fashion Workshop'

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A 6-page spread in Vogue positioned Lexus as sustainable and innovative. Lexus wanted fashion influencers to share that its CT Hybrid was 90% recyclable.

Lifebuoy 'Help a Child Reach 5'

2019/11/12 0

Lifebuoy aims to change the hygiene behavior of 1 billion consumers globally, thereby helping to reduce rising causes of child mortality. Lifebuoy’s ‘Help a Child Reach 5’ campaign reached 3.2 million people. Users wiped off the dirt about 237,000 times. 800,000 Kenyan Shillings collected. Video shared 1.6 million times. 650,807 mentions on social media. 12% engagement rate.

Lifebuoy 'Roti Reminder'

2019/11/12 0

Lifebuoy reminded festival attendees to wash their hands before eating by hand stamping 2.5 million chapattis with: “Did you wash your hands with Lifebuoy?”

OPSM 'Penny the Pirate'

2019/11/12 0

Eye care provider OPSM created Penny the Pirate. Available as a book and an app, Penny the Pirate is the first medical tool that helps Mom’s test their children’s vision as they read them a bedtime story. Kids are getting an eye test without even realizing it.

Philips 'Breathless Choir'

2019/11/12 0

Philips ‘Breathless Choir’ campaign uses cause marketing to indirectly promote the Philips SimplyGo Mini without running afoul of prescription-product ad regulations.

Plume Labs 'Pigeon Air Patrol'

2019/11/12 0

Plume Labs launched the Pigeon Air Patrol to deliver localized air-pollution data in an engaging and newsworthy way. Tiny air pollution sensors mounted in “pigeon backpacks” monitored air quality and reported the results on Twitter in real time.

Prudential 'Race for Retirement'

2019/11/12 0

The Prudential 4.01k Race for Retirement refers to itself as “The first ever run for a cause where the cause is you.” Instead of donating money, participants pledge to save more for retirement.

Tide 'Loads of Hope'

2019/11/12 0

Tide Loads of Hope is a disaster relief program. Tide provides a free laundry service for victims in need. After a major hurricane, flood, or wildfire, Tide brings in its signature Loads of Hope truck — which is a free laundromat on wheels.

Uncle Ben's Beginners

2019/11/12 0

Uncle Ben’s wanted to “change the way that people think about rice.” The Ben’s Beginners Program positions rice as “a great starting ingredient for a healthy meal.”