Case Study Directory, by Business Goal: Media Relations

Becel 'Love Letters'

2023/05/31 0

Becel sought to reduce heart disease (and promote Becel margarine) via an emotional message that mothers wouldn’t tune out. Becel appealed to moms with ‘love letters’ from their own children.

The Proud Whopper was sold at a single San Francisco Burger King restaurant, to coincide with the city’s Gay Pride Parade. The Proud Whopper generated: over one billion media impressions (worth $21 million of earned media), 7 million video views, 450,000 blog mentions, and became the number one trending topic on Facebook and Twitter.

Duracell 'Power Those Who Protect Us'

2023/05/31 0

Duracell partnered with the National Volunteer Fire Council to associate Duracell batteries with reliability and supporting local, volunteer firefighters.

KFC 'Add Hope'

2023/05/31 0

KFC’s ‘Add Hope’ campaign collects donations in-store to fund meals for undernourished children. Consumers say that they’re more likely to buy from KFC because of Add Hope, which contributes to KFC being voted a top brand in South Africa (where the Add Hope campaign started).

Lexus 'Fashion Workshop'

2023/05/31 0

A 6-page spread in Vogue positioned Lexus as sustainable and innovative. Lexus wanted fashion influencers to share that its CT Hybrid was 90% recyclable.

Plume Labs 'Pigeon Air Patrol'

2023/05/31 0

Plume Labs launched the Pigeon Air Patrol to deliver localized air-pollution data in an engaging and newsworthy way. Tiny air pollution sensors mounted in “pigeon backpacks” monitored air quality and reported the results on Twitter in real time.

Saltwater Brewery 'Edible Six Pack Rings'

2023/05/31 0

Instead of investing in a low-budget promotional campaign, Saltwater Brewery created Edible Six Pack Rings, attracting over 3.5 billion media impressions.

Samsung 'Memory Recaller'

2023/05/31 0

Samsung worked with Alzheimer experts and psychologists from Praram 9 Hospital to build Memory Recaller — a mobile app. The app uses a phone’s camera and facial recognition system to identify the person standing in front of the Alzheimer patient, conveying that information via headphones.

SKINS 'Official Non-Sponsor of FIFA'

2023/05/31 0

SKINS, a sportswear company, appointed itself as the first-ever official NON-sponsor of FIFA, protesting the treatment of World Cup migrant workers

Tide 'Loads of Hope'

2023/05/31 0

Tide Loads of Hope is a disaster relief program. Tide provides a free laundry service for victims in need. After a major hurricane, flood, or wildfire, Tide brings in its signature Loads of Hope truck — which is a free laundromat on wheels.

Case Study Directory, by Tactics: Media Relations

KFC 'Add Hope'

Samsung 'Memory Recaller'

Tide 'Loads of Hope'

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