The Proud Whopper was sold at a single San Francisco Burger King restaurant, to coincide with the city’s Gay Pride Parade. The Proud Whopper generated: over one billion media impressions (worth $21 million of earned media), 7 million video views, 450,000 blog mentions, and became the number one trending topic on Facebook and Twitter.
KFC’s ‘Add Hope’ campaign collects donations in-store to fund meals for undernourished children. Consumers say that they’re more likely to buy from KFC because of Add Hope, which contributes to KFC being voted a top brand in South Africa (where the Add Hope campaign started).
Plume Labs launched the Pigeon Air Patrol to deliver localized air-pollution data in an engaging and newsworthy way. Tiny air pollution sensors mounted in “pigeon backpacks” monitored air quality and reported the results on Twitter in real time.
Samsung worked with Alzheimer experts and psychologists from Praram 9 Hospital to build Memory Recaller — a mobile app. The app uses a phone’s camera and facial recognition system to identify the person standing in front of the Alzheimer patient, conveying that information via headphones.
Tide Loads of Hope is a disaster relief program. Tide provides a free laundry service for victims in need. After a major hurricane, flood, or wildfire, Tide brings in its signature Loads of Hope truck — which is a free laundromat on wheels.
Warning: Use of undefined constant custom_pagination - assumed 'custom_pagination' (this will throw an Error in a future version of PHP) in /home/causemar/public_html/wp-content/themes/causemarketing/index.php on line 175