Elefant 'Read a Tree'

2018/12/17 0

Elefant, Romania’s biggest online bookseller, used Cause Marketing to encourage readers to reduce the destruction of forests by reading books digitally (concurrently promoting Elefant’s e-books). The ‘Read a Tree’ campaign generated 1.6 million euros of earned media.

Emirates NBD 'Fitness Account'

2018/12/17 0

The Emirates NBD Fitness Account rewarded customers with higher interest rates in return for increased physical activity, as measured by the Emirates NBD fitness app.

MTV 'Sext Life'

2018/12/17 0

MTV’s Staying Alive Foundation created a ‘naughty’ PSA to encourage teens who sext to safe sext instead. The PSA promoted a free a condom emoji keyboard, along with the tagline: “Make foreplay a threesome: add a condom. Download the new condom emojis at SafeSext.MTV.com.”

OPSM 'Penny the Pirate'

2018/12/17 0

Eye care provider OPSM created Penny the Pirate. Available as a book and an app, Penny the Pirate is the first medical tool that helps Mom’s test their children’s vision as they read them a bedtime story. Kids are getting an eye test without even realizing it.

Prudential 'Race for Retirement'

2018/12/17 0

The Prudential 4.01k Race for Retirement refers to itself as “The first ever run for a cause where the cause is you.” Instead of donating money, participants pledge to save more for retirement.