Elefant, Romania’s biggest online bookseller, used Cause Marketing to encourage readers to reduce the destruction of forests by reading books digitally (concurrently promoting Elefant’s e-books). The ‘Read a Tree’ campaign generated 1.6 million euros of earned media.
MTV’s Staying Alive Foundation created a ‘naughty’ PSA to encourage teens who sext to safe sext instead. The PSA promoted a free a condom emoji keyboard, along with the tagline: “Make foreplay a threesome: add a condom. Download the new condom emojis at SafeSext.MTV.com.”
Eye care provider OPSM created Penny the Pirate. Available as a book and an app, Penny the Pirate is the first medical tool that helps Mom’s test their children’s vision as they read them a bedtime story. Kids are getting an eye test without even realizing it.
Among Hispanics, State Farm’s “Play Today Illuminate Tomorrow” sOccket Ball campaign contributed to 44% growth in quotes and to a 47% increase in sales.
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