‘Experiential Marketing’ is loosely defined as messaging you can touch, feel or view in the real world (not ‘virtually’ or via social media).
To prevent the spread of the Zika virus, Perla Soft distributed a laundry bucket with a compound made of Perla Soft fabric softener and Permethrin, a mosquito repellent.
The Prudential 4.01k Race for Retirement refers to itself as “The first ever run for a cause where the cause is you.” Instead of donating money, participants pledge to save more for retirement.
Skittles ‘Mob the Rainbow’ campaign is an example of clever list-building and customer engagement via participation in acts-of-kindness.
Among Hispanics, State Farm’s “Play Today Illuminate Tomorrow” sOccket Ball campaign contributed to 44% growth in quotes and to a 47% increase in sales.