‘Experiential Marketing’ is loosely defined as messaging you can touch, feel or view in the real world (not ‘virtually’ or via social media).

Perla Soft 'Protective Bucket'

2019/11/12 0

To prevent the spread of the Zika virus, Perla Soft distributed a laundry bucket with a compound made of Perla Soft fabric softener and Permethrin, a mosquito repellent.

Prudential 'Race for Retirement'

2019/11/12 0

The Prudential 4.01k Race for Retirement refers to itself as “The first ever run for a cause where the cause is you.” Instead of donating money, participants pledge to save more for retirement.

Skittles 'Mob the Rainbow'

2019/11/12 0

Skittles ‘Mob the Rainbow’ campaign is an example of clever list-building and customer engagement via participation in acts-of-kindness.