‘Experiential Marketing’ is loosely defined as messaging you can touch, feel or view in the real world (not ‘virtually’ or via social media).

American Greetings #ThankList

2018/12/17 0

This Product-Cause Fit case study shows how American Greetings (the world’s largest greeting card producer) launched its #ThankList campaign to promote expressing gratitude.

Aqua Carpatica 'Purity Test'

2018/12/17 0

Aqua Carpatica created a water purity test so that Romanians could self-test water quality for nitrates. Results publicly disclosed water quality problems.

Burger King 'Proud Whopper'

2018/12/17 0

The Proud Whopper was sold at a single San Francisco Burger King restaurant, to coincide with the city’s Gay Pride Parade. The Proud Whopper generated: over one billion media impressions (worth $21 million of earned media), 7 million video views, 450,000 blog mentions, and became the number one trending topic on Facebook and Twitter.

Canadian Tire #ShovelItForward

2018/12/17 0

Rather than compete on price, Canadian Tire used #ShovelItForward cause marketing to create store preference for low-involvement winter products (e.g., snow shovels, ice scrapers) which otherwise have low emotional resonance. In so doing, Canadian Tire positioned itself as “Canada’s Winter Store.”

Castrol 'Vuvuliser'

2018/12/17 0

Castrol Magnatec created Vuvuliser: the first vuvuzela horn that’s also a breathalyzer, to reduce road fatalities on the days of big soccer games.

China Telecom 'Healthy WiFi'

2018/12/17 0

China Telecom offered ‘Healthy WiFi’ to help its customers avoid cervical spondylosis, associated with poor posture from cell phone use.

KFC 'Wall of Hope'

2018/12/17 0

KFC created the Wall of Hope: A 1.8 meter high, 150 meter long, steel structure consisting of 5,500 empty bellied childlike figures. Donors filled the children’s bellies with coins, demonstrating how every cent of each donation went directly to providing food for a child.

Lifebuoy 'Roti Reminder'

2018/12/17 0

Lifebuoy reminded festival attendees to wash their hands before eating by hand stamping 2.5 million chapattis with: “Did you wash your hands with Lifebuoy?”

Mawbima 'Mosquito-Repellent Newspaper'

2018/12/17 0

To help reduce dengue, a Sri Lankan newspaper (Mawbima) engaged in a week-long campaign to educate the public about how to reduce mosquito-borne illnesses. On the final day of National Dengue Week, Mawbima published the world’s first mosquito-repellent newspaper, by mixing its ink with citronella essence, a highly effective natural repellent.

OPSM 'Penny the Pirate'

2018/12/17 0

Eye care provider OPSM created Penny the Pirate. Available as a book and an app, Penny the Pirate is the first medical tool that helps Mom’s test their children’s vision as they read them a bedtime story. Kids are getting an eye test without even realizing it.