Case Study Directory, by Business Goal: Contextual Advertising

Burger King 'Proud Whopper'

2023/09/22 0

The Proud Whopper was sold at a single San Francisco Burger King restaurant, to coincide with the city’s Gay Pride Parade. The Proud Whopper generated: over one billion media impressions (worth $21 million of earned media), 7 million video views, 450,000 blog mentions, and became the number one trending topic on Facebook and Twitter.

Lexus 'Fashion Workshop'

2023/09/22 0

A 6-page spread in Vogue positioned Lexus as sustainable and innovative. Lexus wanted fashion influencers to share that its CT Hybrid was 90% recyclable.

Lifebuoy 'Roti Reminder'

2023/09/22 0

Lifebuoy reminded festival attendees to wash their hands before eating by hand stamping 2.5 million chapattis with: “Did you wash your hands with Lifebuoy?”

State Farm 'Play Today Illuminate Tomorrow'

2023/09/22 0

Among Hispanics, State Farm’s “Play Today Illuminate Tomorrow” sOccket Ball campaign contributed to 44% growth in quotes and to a 47% increase in sales.

Browse Cause Marketing case studies by clicking on any of the topics…

Business Goal: Advocacy, Defense, Goodwill, Purpose Driven, Sales
Cause: Act of Kindness, Animal Welfare, Children, Crisis Response, Diversity, Education, Environment, Health, Human Rights, Neighborhood, Overseas, Patriotism, Poverty, Safety, Women and Girls
Tactics: Benefit Demonstration, Celebrities, Conspicuous Philanthropy, Contextual Advertising, Customer Affinity, Direct Benefits, Donation Collection, Experiential Marketing, Gamification, Incentivized Behavior Change, Integrated Branding, Media Relations, Native Advertising, Nostalgia, Poster Child, Product-Cause Fit, Social Media, You buy. We’ll give., You engage. We’ll give.

Case Study Directory, by Tactics: Contextual Advertising

Lifebuoy 'Roti Reminder'

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