Case Study Directory, by Business Goal: Celebrities

Philips Breathless Choir

Philips 'Breathless Choir'

2023/09/22 0

Philips ‘Breathless Choir’ campaign uses cause marketing to indirectly promote the Philips SimplyGo Mini without running afoul of prescription-product ad regulations.

Uncle Ben's Beginners

Uncle Ben's Beginners

2023/09/22 0

Uncle Ben’s wanted to “change the way that people think about rice.” The Ben’s Beginners Program positions rice as “a great starting ingredient for a healthy meal.”

Browse Cause Marketing case studies by clicking on any of the topics…

Business Goal: Advocacy, Defense, Goodwill, Purpose Driven, Sales
Cause: Act of Kindness, Animal Welfare, Children, Crisis Response, Diversity, Education, Environment, Health, Human Rights, Neighborhood, Overseas, Patriotism, Poverty, Safety, Women and Girls
Tactics: Benefit Demonstration, Celebrities, Conspicuous Philanthropy, Contextual Advertising, Customer Affinity, Direct Benefits, Donation Collection, Experiential Marketing, Gamification, Incentivized Behavior Change, Integrated Branding, Media Relations, Native Advertising, Nostalgia, Poster Child, Product-Cause Fit, Social Media, You buy. We’ll give., You engage. We’ll give.

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