American Greetings #ThankList

2018/12/17 0

This Product-Cause Fit case study shows how American Greetings (the world’s largest greeting card producer) launched its #ThankList campaign to promote expressing gratitude.

Aqua Carpatica 'Purity Test'

2018/12/17 0

Aqua Carpatica created a water purity test so that Romanians could self-test water quality for nitrates. Results publicly disclosed water quality problems.

Bank of America #Connect4Red

2018/12/17 0

“You Engage. We’ll Give”: For each free download of the U2 song ‘Invisible’, Bank of America donated $1 to (RED) to fund life-saving AIDS medication for pregnant mothers. 

Bell "Let's Talk" Campaign

2018/12/17 0

To put an end to the stigma of mental illness, Canada’s largest telco created Bell Let’s Talk in 2011. The initiative aims to sensitize the population while raising funds for mental health. For the fifth year of Bell Let’s Talk, a key goal was to offer concrete tools to help change perceptions.

Boost Mobile 'Boost Your Voice'

2018/12/17 0

Boost Mobile turned its stores into polling places to make voting more accessible in otherwise under-served (low income and minority) communities.

Dawn Saves Wildlife

2018/12/17 0

Dawn Dish Soap is a premium price product, so P&G uses ‘Save Wildlife’ cause marketing to demonstrate Dawn’s product benefits: effective on oil grease yet gentle on hands (and bird feathers).

Duracell 'Power Those Who Protect Us'

2018/12/17 0

Duracell partnered with the National Volunteer Fire Council to associate Duracell batteries with reliability and supporting local, volunteer firefighters.

Huggies 'Every Little Bottom'

2018/12/17 0

Huggies branded a symptom of poverty as ‘Diaper Need’ and then offered a solution via enrollment in the Huggies loyalty program.

KFC 'Journey of Hope'

2018/12/17 0

As part of KFC’s “Add Hope” donation-collection campaign, KFC teamed with adventurer Riaan Manser for a Journey of Hope. KFC sought to increase awareness of the crippling effect of hunger on South Africa’s children (while increasing consumer walk-in traffic to KFC’s stores).

Pantene "Dad-Do"

2018/12/17 0

Pantene invents “dad-dos” (like hair-dos) to show that even macho dads can — and should — spend quality time with daughters to increases self-confidence.