To put an end to the stigma of mental illness, Canada’s largest telco created Bell Let’s Talk in 2011. The initiative aims to sensitize the population while raising funds for mental health. For the fifth year of Bell Let’s Talk, a key goal was to offer concrete tools to help change perceptions.
As part of KFC’s “Add Hope” donation-collection campaign, KFC teamed with adventurer Riaan Manser for a Journey of Hope. KFC sought to increase awareness of the crippling effect of hunger on South Africa’s children (while increasing consumer walk-in traffic to KFC’s stores).
Pantene invents “dad-dos” (like hair-dos) to show that even macho dads can — and should — spend quality time with daughters to increases self-confidence.
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