Dawn Saves Wildlife

2018/12/17 0

Dawn Dish Soap is a premium price product, so P&G uses ‘Save Wildlife’ cause marketing to demonstrate Dawn’s product benefits: effective on oil grease yet gentle on hands (and bird feathers).

Lexus 'Fashion Workshop'

2018/12/17 0

A 6-page spread in Vogue positioned Lexus as sustainable and innovative. Lexus wanted fashion influencers to share that its CT Hybrid was 90% recyclable.

Philips 'Breathless Choir'

2018/12/17 0

Philips ‘Breathless Choir’ campaign uses cause marketing to indirectly promote the Philips SimplyGo Mini without running afoul of prescription-product ad regulations.

Uncle Ben's Beginners

2018/12/17 0

Uncle Ben’s wanted to “change the way that people think about rice.” The Ben’s Beginners Program positions rice as “a great starting ingredient for a healthy meal.”