Always 'Saudi Womens Online March'

2018/12/17 0

Always wanted to empower Saudi women by giving them a voice. On April 15, Always launched the first ever online march, #MoveForTomorrow, in a country where public demonstrations are banned. Results: 100,000 new Facebook fans; 5,500+ new Instagram followers; 4.6 million social media impressions.

Becel 'Love Letters'

2018/12/17 0

Becel sought to reduce heart disease (and promote Becel margarine) via an emotional message that mothers wouldn’t tune out. Becel appealed to moms with ‘love letters’ from their own children.

Huggies 'Every Little Bottom'

2018/12/17 0

Huggies branded a symptom of poverty as ‘Diaper Need’ and then offered a solution via enrollment in the Huggies loyalty program.

Microsoft #MakeWhatsNext

2018/12/17 0

Microsoft’s #MakeWhatsNext campaign celebrates women inventors and inspires girls to pursue careers in Science, Technology, Engineering, and Math (STEM).

Pantene "Dad-Do"

2018/12/17 0

Pantene invents “dad-dos” (like hair-dos) to show that even macho dads can — and should — spend quality time with daughters to increases self-confidence.

Pantene 'Labels Against Women'

2018/12/17 0

Pantene’s ‘Labels Against Women’ ad exposes gender bias: Men and women are shown exhibiting the same behaviors but are labeled differently.