Always wanted to empower Saudi women by giving them a voice. On April 15, Always launched the first ever online march, #MoveForTomorrow, in a country where public demonstrations are banned. Results: 100,000 new Facebook fans; 5,500+ new Instagram followers; 4.6 million social media impressions.
Pantene’s ‘Labels Against Women’ ad exposes gender bias: Men and women are shown exhibiting the same behaviors but are labeled differently.
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