Aqua Carpatica 'Purity Test'

2018/12/17 0

Aqua Carpatica created a water purity test so that Romanians could self-test water quality for nitrates. Results publicly disclosed water quality problems.

Castrol 'Vuvuliser'

2018/12/17 0

Castrol Magnatec created Vuvuliser: the first vuvuzela horn that’s also a breathalyzer, to reduce road fatalities on the days of big soccer games.

China Telecom 'Healthy WiFi'

2018/12/17 0

China Telecom offered ‘Healthy WiFi’ to help its customers avoid cervical spondylosis, associated with poor posture from cell phone use.

Duracell 'Power Those Who Protect Us'

2018/12/17 0

Duracell partnered with the National Volunteer Fire Council to associate Duracell batteries with reliability and supporting local, volunteer firefighters.

Mawbima 'Mosquito-Repellent Newspaper'

2018/12/17 0

To help reduce dengue, a Sri Lankan newspaper (Mawbima) engaged in a week-long campaign to educate the public about how to reduce mosquito-borne illnesses. On the final day of National Dengue Week, Mawbima published the world’s first mosquito-repellent newspaper, by mixing its ink with citronella essence, a highly effective natural repellent.

Perla Soft 'Protective Bucket'

2018/12/17 0

To prevent the spread of the Zika virus, Perla Soft distributed a laundry bucket with a compound made of Perla Soft fabric softener and Permethrin, a mosquito repellent.

SPC #MyFamilyCan

2018/12/17 0

Australia’s largest fruit processor, SPC, created the #MyFamilyCan campaign to urge Australians to #BuyHomeGrown. The fruit processor overhauled its SPC and Ardmona brands by featuring photos of Aussie farmers on the labels of its canned fruit.