“You Engage. We’ll Give”: For each free download of the U2 song ‘Invisible’, Bank of America donated $1 to (RED) to fund life-saving AIDS medication for pregnant mothers.
Among Hispanics, State Farm’s “Play Today Illuminate Tomorrow” sOccket Ball campaign contributed to 44% growth in quotes and to a 47% increase in sales.
Tide Loads of Hope is a disaster relief program. Tide provides a free laundry service for victims in need. After a major hurricane, flood, or wildfire, Tide brings in its signature Loads of Hope truck — which is a free laundromat on wheels.