Case Study Directory, by Business Goal: Human Rights

Boost Your Voice

Boost Mobile 'Boost Your Voice'

2023/11/30 0

Boost Mobile turned its stores into polling places to make voting more accessible in otherwise under-served (low income and minority) communities.

Burger King Proud Whopper

Burger King 'Proud Whopper'

2023/11/30 0

The Proud Whopper was sold at a single San Francisco Burger King restaurant, to coincide with the city’s Gay Pride Parade. The Proud Whopper generated: over one billion media impressions (worth $21 million of earned media), 7 million video views, 450,000 blog mentions, and became the number one trending topic on Facebook and Twitter.

SKINS Official Non-Sponsor of FIFA

SKINS 'Official Non-Sponsor of FIFA'

2023/11/30 0

SKINS, a sportswear company, appointed itself as the first-ever official NON-sponsor of FIFA, protesting the treatment of World Cup migrant workers

Browse Cause Marketing case studies by clicking on any of the topics…

Business Goal: Advocacy, Defense, Goodwill, Purpose Driven, Sales
Cause: Act of Kindness, Animal Welfare, Children, Crisis Response, Diversity, Education, Environment, Health, Human Rights, Neighborhood, Overseas, Patriotism, Poverty, Safety, Women and Girls
Tactics: Benefit Demonstration, Celebrities, Conspicuous Philanthropy, Contextual Advertising, Customer Affinity, Direct Benefits, Donation Collection, Experiential Marketing, Gamification, Incentivized Behavior Change, Integrated Branding, Media Relations, Native Advertising, Nostalgia, Poster Child, Product-Cause Fit, Social Media, You buy. We’ll give., You engage. We’ll give.

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