Case Study Directory, by Cause: Human Rights
Boost Mobile 'Boost Your Voice'
Burger King 'Proud Whopper'
The Proud Whopper was sold at a single San Francisco Burger King restaurant, to coincide with the city’s Gay Pride Parade. The Proud Whopper generated: over one billion media impressions (worth $21 million of earned media), 7 million video views, 450,000 blog mentions, and became the number one trending topic on Facebook and Twitter.