MTV 'Sext Life'

2019/11/21 0

MTV’s Staying Alive Foundation created a ‘naughty’ PSA to encourage teens who sext to safe sext instead. The PSA promoted a free a condom emoji keyboard, along with the tagline: “Make foreplay a threesome: add a condom. Download the new condom emojis at SafeSext.MTV.com.”

OPSM 'Penny the Pirate'

2019/11/21 0

Eye care provider OPSM created Penny the Pirate. Available as a book and an app, Penny the Pirate is the first medical tool that helps Mom’s test their children’s vision as they read them a bedtime story. Kids are getting an eye test without even realizing it.

Perla Soft 'Protective Bucket'

2019/11/21 0

To prevent the spread of the Zika virus, Perla Soft distributed a laundry bucket with a compound made of Perla Soft fabric softener and Permethrin, a mosquito repellent.

Philips 'Breathless Choir'

2019/11/21 0

Philips ‘Breathless Choir’ campaign uses cause marketing to indirectly promote the Philips SimplyGo Mini without running afoul of prescription-product ad regulations.

Plume Labs 'Pigeon Air Patrol'

2019/11/21 0

Plume Labs launched the Pigeon Air Patrol to deliver localized air-pollution data in an engaging and newsworthy way. Tiny air pollution sensors mounted in “pigeon backpacks” monitored air quality and reported the results on Twitter in real time.

Samsung 'Memory Recaller'

2019/11/21 0

Samsung worked with Alzheimer experts and psychologists from Praram 9 Hospital to build Memory Recaller — a mobile app. The app uses a phone’s camera and facial recognition system to identify the person standing in front of the Alzheimer patient, conveying that information via headphones.

Uncle Ben's Beginners

2019/11/21 0

Uncle Ben’s wanted to “change the way that people think about rice.” The Ben’s Beginners Program positions rice as “a great starting ingredient for a healthy meal.”