Case Study Directory, by Cause: Health
Bank of America #Connect4Red
Becel 'Love Letters'
Bell "Let's Talk" Campaign
China Telecom 'Healthy WiFi'
CVS Health 'The Last Pack'
Emirates NBD 'Fitness Account'
Lifebuoy 'Help a Child Reach 5'
Lifebuoy aims to change the hygiene behavior of 1 billion consumers globally, thereby helping to reduce rising causes of child mortality. Lifebuoy’s ‘Help a Child Reach 5’ campaign reached 3.2 million people. Users wiped off the dirt about 237,000 times. 800,000 Kenyan Shillings collected. Video shared 1.6 million times. 650,807 mentions on social media. 12% engagement rate.
Lifebuoy 'Roti Reminder'
Mawbima 'Mosquito-Repellent Newspaper'
To help reduce dengue, a Sri Lankan newspaper (Mawbima) engaged in a week-long campaign to educate the public about how to reduce mosquito-borne illnesses. On the final day of National Dengue Week, Mawbima published the world’s first mosquito-repellent newspaper, by mixing its ink with citronella essence, a highly effective natural repellent.