Case Study Directory, by Cause:   Health

Aqua Carpatica Purity Test

Aqua Carpatica 'Purity Test'

2023/05/31 0

Aqua Carpatica created a water purity test so that Romanians could self-test water quality for nitrates. Results publicly disclosed water quality problems.

Bank of America (Red) U2

Bank of America #Connect4Red

2023/05/31 0

“You Engage. We’ll Give”: For each free download of the U2 song ‘Invisible’, Bank of America donated $1 to (RED) to fund life-saving AIDS medication for pregnant mothers. 

Becel Love Letters

Becel 'Love Letters'

2023/05/31 0

Becel sought to reduce heart disease (and promote Becel margarine) via an emotional message that mothers wouldn’t tune out. Becel appealed to moms with ‘love letters’ from their own children.

Bell "Let's Talk" Campaign

2023/05/31 0

To put an end to the stigma of mental illness, Canada’s largest telco created Bell Let’s Talk in 2011. The initiative aims to sensitize the population while raising funds for mental health. For the fifth year of Bell Let’s Talk, a key goal was to offer concrete tools to help change perceptions.

China Telecom Healthy WiFi

China Telecom 'Healthy WiFi'

2023/05/31 0

China Telecom offered ‘Healthy WiFi’ to help its customers avoid cervical spondylosis, associated with poor posture from cell phone use.

CVS: The Last Pack

CVS Health 'The Last Pack'

2023/05/31 0

CVS Health was the first national pharmacy chain to stop selling cigarettes, replacing them with ‘The Last Pack’: a step-by-step guide to quit smoking.

Emirates NBD Fitness Account

Emirates NBD 'Fitness Account'

2023/05/31 0

The Emirates NBD Fitness Account rewarded customers with higher interest rates in return for increased physical activity, as measured by the Emirates NBD fitness app.

Lifebuoy 'Help a Child Reach 5'

2023/05/31 0

Lifebuoy aims to change the hygiene behavior of 1 billion consumers globally, thereby helping to reduce rising causes of child mortality. Lifebuoy’s ‘Help a Child Reach 5’ campaign reached 3.2 million people. Users wiped off the dirt about 237,000 times. 800,000 Kenyan Shillings collected. Video shared 1.6 million times. 650,807 mentions on social media. 12% engagement rate.

LIfebuoy Wash HandsRoti Reminder

Lifebuoy 'Roti Reminder'

2023/05/31 0

Lifebuoy reminded festival attendees to wash their hands before eating by hand stamping 2.5 million chapattis with: “Did you wash your hands with Lifebuoy?”

Mawbima mosquito repellent paper

Mawbima 'Mosquito-Repellent Newspaper'

2023/05/31 0

To help reduce dengue, a Sri Lankan newspaper (Mawbima) engaged in a week-long campaign to educate the public about how to reduce mosquito-borne illnesses. On the final day of National Dengue Week, Mawbima published the world’s first mosquito-repellent newspaper, by mixing its ink with citronella essence, a highly effective natural repellent.

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