Aqua Carpatica 'Purity Test'

2018/12/17 0

Aqua Carpatica created a water purity test so that Romanians could self-test water quality for nitrates. Results publicly disclosed water quality problems.

Elefant 'Read a Tree'

2018/12/17 0

Elefant, Romania’s biggest online bookseller, used Cause Marketing to encourage readers to reduce the destruction of forests by reading books digitally (concurrently promoting Elefant’s e-books). The ‘Read a Tree’ campaign generated 1.6 million euros of earned media.

Lexus 'Fashion Workshop'

2018/12/17 0

A 6-page spread in Vogue positioned Lexus as sustainable and innovative. Lexus wanted fashion influencers to share that its CT Hybrid was 90% recyclable.

Plume Labs 'Pigeon Air Patrol'

2018/12/17 0

Plume Labs launched the Pigeon Air Patrol to deliver localized air-pollution data in an engaging and newsworthy way. Tiny air pollution sensors mounted in “pigeon backpacks” monitored air quality and reported the results on Twitter in real time.