Case Study Directory, by Business Goal: Diversity

Coca Cola’s 1971 ‘Hilltop’ commercial is perhaps the most famous Diversity cause marketing ad of all time. More recently, diversity ads have focused on LGBTQ acceptance, though religious acceptance (particularly for American Muslims) is also among current diversity themes.

Burger King 'Proud Whopper'

2023/11/30 0

The Proud Whopper was sold at a single San Francisco Burger King restaurant, to coincide with the city’s Gay Pride Parade. The Proud Whopper generated: over one billion media impressions (worth $21 million of earned media), 7 million video views, 450,000 blog mentions, and became the number one trending topic on Facebook and Twitter.

Coca-Cola 'America is Beautiful'

2023/11/30 0

It’s Beautiful — Coca-Cola’s 2014 Super Bowl commercial featuring a culturally and linguistically diverse America — was coordinated with social media outreach to 87 million people. The commercial was the #1 trending topic on Facebook during the Super Bowl and for the 2 days after.

Browse Cause Marketing case studies by clicking on any of the topics…

Business Goal: Advocacy, Defense, Goodwill, Purpose Driven, Sales
Cause: Act of Kindness, Animal Welfare, Children, Crisis Response, Diversity, Education, Environment, Health, Human Rights, Neighborhood, Overseas, Patriotism, Poverty, Safety, Women and Girls
Tactics: Benefit Demonstration, Celebrities, Conspicuous Philanthropy, Contextual Advertising, Customer Affinity, Direct Benefits, Donation Collection, Experiential Marketing, Gamification, Incentivized Behavior Change, Integrated Branding, Media Relations, Native Advertising, Nostalgia, Poster Child, Product-Cause Fit, Social Media, You buy. We’ll give., You engage. We’ll give.

Case Study Directory, by Cause: Diversity

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