The Proud Whopper was sold at a single San Francisco Burger King restaurant, to coincide with the city’s Gay Pride Parade. The Proud Whopper generated: over one billion media impressions (worth $21 million of earned media), 7 million video views, 450,000 blog mentions, and became the number one trending topic on Facebook and Twitter.
Coca Cola’s 1971 ‘Hilltop’ commercial is perhaps the most famous Diversity cause marketing ad of all time. More recently, diversity ads have focused on LGBTQ acceptance, though religious acceptance (particularly for American Muslims) is also among current diversity themes.
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