Dawn Saves Wildlife

2018/12/17 0

Dawn Dish Soap is a premium price product, so P&G uses ‘Save Wildlife’ cause marketing to demonstrate Dawn’s product benefits: effective on oil grease yet gentle on hands (and bird feathers).

Duracell 'Power Those Who Protect Us'

2018/12/17 0

Duracell partnered with the National Volunteer Fire Council to associate Duracell batteries with reliability and supporting local, volunteer firefighters.

Perla Soft 'Protective Bucket'

2018/12/17 0

To prevent the spread of the Zika virus, Perla Soft distributed a laundry bucket with a compound made of Perla Soft fabric softener and Permethrin, a mosquito repellent.

Tide 'Loads of Hope'

2018/12/17 0

Tide Loads of Hope is a disaster relief program. Tide provides a free laundry service for victims in need. After a major hurricane, flood, or wildfire, Tide brings in its signature Loads of Hope truck — which is a free laundromat on wheels.