Case Study Directory, by Cause:   Children

Bank of America (Red) U2

Bank of America #Connect4Red

2023/05/31 0

“You Engage. We’ll Give”: For each free download of the U2 song ‘Invisible’, Bank of America donated $1 to (RED) to fund life-saving AIDS medication for pregnant mothers. 

HUGGIES Every Little Bottom

Huggies 'Every Little Bottom'

2023/05/31 0

Huggies branded a symptom of poverty as ‘Diaper Need’ and then offered a solution via enrollment in the Huggies loyalty program.

KFC Add Hope logo

KFC 'Add Hope'

2023/05/31 0

KFC’s ‘Add Hope’ campaign collects donations in-store to fund meals for undernourished children. Consumers say that they’re more likely to buy from KFC because of Add Hope, which contributes to KFC being voted a top brand in South Africa (where the Add Hope campaign started).

KFC Journey of Hope logo

KFC 'Journey of Hope'

2023/05/31 0

As part of KFC’s “Add Hope” donation-collection campaign, KFC teamed with adventurer Riaan Manser for a Journey of Hope. KFC sought to increase awareness of the crippling effect of hunger on South Africa’s children (while increasing consumer walk-in traffic to KFC’s stores).

KFC Wall of Hope

KFC 'Wall of Hope'

2023/05/31 0

KFC created the Wall of Hope: A 1.8 meter high, 150 meter long, steel structure consisting of 5,500 empty bellied childlike figures. Donors filled the children’s bellies with coins, demonstrating how every cent of each donation went directly to providing food for a child.

Lifebuoy 'Help a Child Reach 5'

2023/05/31 0

Lifebuoy aims to change the hygiene behavior of 1 billion consumers globally, thereby helping to reduce rising causes of child mortality. Lifebuoy’s ‘Help a Child Reach 5’ campaign reached 3.2 million people. Users wiped off the dirt about 237,000 times. 800,000 Kenyan Shillings collected. Video shared 1.6 million times. 650,807 mentions on social media. 12% engagement rate.

Microsoft #MakeWhatsNext

2023/05/31 0

Microsoft’s #MakeWhatsNext campaign celebrates women inventors and inspires girls to pursue careers in Science, Technology, Engineering, and Math (STEM).

Penny the Pirate

OPSM 'Penny the Pirate'

2023/05/31 0

Eye care provider OPSM created Penny the Pirate. Available as a book and an app, Penny the Pirate is the first medical tool that helps Mom’s test their children’s vision as they read them a bedtime story. Kids are getting an eye test without even realizing it.

Pantene "Dad-Do"

2023/05/31 0

Pantene invents “dad-dos” (like hair-dos) to show that even macho dads can — and should — spend quality time with daughters to increases self-confidence.

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