American Greetings #ThankList

2018/12/17 0

This Product-Cause Fit case study shows how American Greetings (the world’s largest greeting card producer) launched its #ThankList campaign to promote expressing gratitude.

Canadian Tire #ShovelItForward

2018/12/17 0

Rather than compete on price, Canadian Tire used #ShovelItForward cause marketing to create store preference for low-involvement winter products (e.g., snow shovels, ice scrapers) which otherwise have low emotional resonance. In so doing, Canadian Tire positioned itself as “Canada’s Winter Store.”

Skittles 'Mob the Rainbow'

2018/12/17 0

Skittles ‘Mob the Rainbow’ campaign is an example of clever list-building and customer engagement via participation in acts-of-kindness.