Huggies 'Every Little Bottom'

2019/05/22 0

Huggies branded a symptom of poverty as ‘Diaper Need’ and then offered a solution via enrollment in the Huggies loyalty program.

Lexus 'Fashion Workshop'

2019/05/22 0

A 6-page spread in Vogue positioned Lexus as sustainable and innovative. Lexus wanted fashion influencers to share that its CT Hybrid was 90% recyclable.

Lifebuoy 'Help a Child Reach 5'

2019/05/22 0

Lifebuoy aims to change the hygiene behavior of 1 billion consumers globally, thereby helping to reduce rising causes of child mortality. Lifebuoy’s ‘Help a Child Reach 5’ campaign reached 3.2 million people. Users wiped off the dirt about 237,000 times. 800,000 Kenyan Shillings collected. Video shared 1.6 million times. 650,807 mentions on social media. 12% engagement rate.

Lifebuoy 'Roti Reminder'

2019/05/22 0

Lifebuoy reminded festival attendees to wash their hands before eating by hand stamping 2.5 million chapattis with: “Did you wash your hands with Lifebuoy?”

OPSM 'Penny the Pirate'

2019/05/22 0

Eye care provider OPSM created Penny the Pirate. Available as a book and an app, Penny the Pirate is the first medical tool that helps Mom’s test their children’s vision as they read them a bedtime story. Kids are getting an eye test without even realizing it.

Pantene 'Labels Against Women'

2019/05/22 0

Pantene’s ‘Labels Against Women’ ad exposes gender bias: Men and women are shown exhibiting the same behaviors but are labeled differently.

Perla Soft 'Protective Bucket'

2019/05/22 0

To prevent the spread of the Zika virus, Perla Soft distributed a laundry bucket with a compound made of Perla Soft fabric softener and Permethrin, a mosquito repellent.

Philips 'Breathless Choir'

2019/05/22 0

Philips ‘Breathless Choir’ campaign uses cause marketing to indirectly promote the Philips SimplyGo Mini without running afoul of prescription-product ad regulations.

Prudential 'Race for Retirement'

2019/05/22 0

The Prudential 4.01k Race for Retirement refers to itself as “The first ever run for a cause where the cause is you.” Instead of donating money, participants pledge to save more for retirement.