Purpose-driven products are created by for-profit companies specifically to address a societal problem, while also generating a profit.

Burger King 'Proud Whopper'

2020/06/02 0

The Proud Whopper was sold at a single San Francisco Burger King restaurant, to coincide with the city’s Gay Pride Parade. The Proud Whopper generated: over one billion media impressions (worth $21 million of earned media), 7 million video views, 450,000 blog mentions, and became the number one trending topic on Facebook and Twitter.

CVS Health 'The Last Pack'

2020/06/02 0

CVS Health was the first national pharmacy chain to stop selling cigarettes, replacing them with ‘The Last Pack’: a step-by-step guide to quit smoking.

Emirates NBD 'Fitness Account'

2020/06/02 0

The Emirates NBD Fitness Account rewarded customers with higher interest rates in return for increased physical activity, as measured by the Emirates NBD fitness app.

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