KFC 'Journey of Hope'

2019/05/22 0

As part of KFC’s “Add Hope” donation-collection campaign, KFC teamed with adventurer Riaan Manser for a Journey of Hope. KFC sought to increase awareness of the crippling effect of hunger on South Africa’s children (while increasing consumer walk-in traffic to KFC’s stores).

KFC 'Wall of Hope'

2019/05/22 0

KFC created the Wall of Hope: A 1.8 meter high, 150 meter long, steel structure consisting of 5,500 empty bellied childlike figures. Donors filled the children’s bellies with coins, demonstrating how every cent of each donation went directly to providing food for a child.

Microsoft #MakeWhatsNext

2019/05/22 0

Microsoft’s #MakeWhatsNext campaign celebrates women inventors and inspires girls to pursue careers in Science, Technology, Engineering, and Math (STEM).

MTV 'Sext Life'

2019/05/22 0

MTV’s Staying Alive Foundation created a ‘naughty’ PSA to encourage teens who sext to safe sext instead. The PSA promoted a free a condom emoji keyboard, along with the tagline: “Make foreplay a threesome: add a condom. Download the new condom emojis at SafeSext.MTV.com.”

Pantene "Dad-Do"

2019/05/22 0

Pantene invents “dad-dos” (like hair-dos) to show that even macho dads can — and should — spend quality time with daughters to increases self-confidence.

Pantene 'Labels Against Women'

2019/05/22 0

Pantene’s ‘Labels Against Women’ ad exposes gender bias: Men and women are shown exhibiting the same behaviors but are labeled differently.

SPC #MyFamilyCan

2019/05/22 0

Australia’s largest fruit processor, SPC, created the #MyFamilyCan campaign to urge Australians to #BuyHomeGrown. The fruit processor overhauled its SPC and Ardmona brands by featuring photos of Aussie farmers on the labels of its canned fruit.