Case Study Directory, by Business Goal:   Advocacy

saudi woman online march

Always 'Saudi Womens Online March'

2023/05/31 0

Always wanted to empower Saudi women by giving them a voice. On April 15, Always launched the first ever online march, #MoveForTomorrow, in a country where public demonstrations are banned. Results: 100,000 new Facebook fans; 5,500+ new Instagram followers; 4.6 million social media impressions.

Aqua Carpatica Purity Test

Aqua Carpatica 'Purity Test'

2023/05/31 0

Aqua Carpatica created a water purity test so that Romanians could self-test water quality for nitrates. Results publicly disclosed water quality problems.

Becel Love Letters

Becel 'Love Letters'

2023/05/31 0

Becel sought to reduce heart disease (and promote Becel margarine) via an emotional message that mothers wouldn’t tune out. Becel appealed to moms with ‘love letters’ from their own children.

Bell "Let's Talk" Campaign

2023/05/31 0

To put an end to the stigma of mental illness, Canada’s largest telco created Bell Let’s Talk in 2011. The initiative aims to sensitize the population while raising funds for mental health. For the fifth year of Bell Let’s Talk, a key goal was to offer concrete tools to help change perceptions.

Boost Your Voice

Boost Mobile 'Boost Your Voice'

2023/05/31 0

Boost Mobile turned its stores into polling places to make voting more accessible in otherwise under-served (low income and minority) communities.

Burger King Proud Whopper

Burger King 'Proud Whopper'

2023/05/31 0

The Proud Whopper was sold at a single San Francisco Burger King restaurant, to coincide with the city’s Gay Pride Parade. The Proud Whopper generated: over one billion media impressions (worth $21 million of earned media), 7 million video views, 450,000 blog mentions, and became the number one trending topic on Facebook and Twitter.

Vuvulizer

Castrol 'Vuvuliser'

2023/05/31 0

Castrol Magnatec created Vuvuliser: the first vuvuzela horn that’s also a breathalyzer, to reduce road fatalities on the days of big soccer games.

Coca-Cola It's Beautiful Case Study

Coca-Cola 'America is Beautiful'

2023/05/31 0

It’s Beautiful — Coca-Cola’s 2014 Super Bowl commercial featuring a culturally and linguistically diverse America — was coordinated with social media outreach to 87 million people. The commercial was the #1 trending topic on Facebook during the Super Bowl and for the 2 days after.

Elefant Read a Tree App

Elefant 'Read a Tree'

2023/05/31 0

Elefant, Romania’s biggest online bookseller, used Cause Marketing to encourage readers to reduce the destruction of forests by reading books digitally (concurrently promoting Elefant’s e-books). The ‘Read a Tree’ campaign generated 1.6 million euros of earned media.

KFC Add Hope logo

KFC 'Add Hope'

2023/05/31 0

KFC’s ‘Add Hope’ campaign collects donations in-store to fund meals for undernourished children. Consumers say that they’re more likely to buy from KFC because of Add Hope, which contributes to KFC being voted a top brand in South Africa (where the Add Hope campaign started).

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