Yellow Pages’ evolving ‘Shop the Neighbourhood’ campaign now promotes use of its YPshopwise app as an integral part of supporting your local community. #ShopTheHood positions Yellow Pages as a champion of the local businesses from whom Yellow Pages hopes to sell advertising.
“On November 28, join Yellow Page for ‘Shop the Neighbourhood’. Celebrate with your neighbors and millions of other Canadians on this one day event. When you shop the neighbourhood, you’ll help put over $90 million back into Canada’s local economy in a single day. And, with the YPshopwise app, discover amazing deals from shops just around the corner. Say thank you to local businesses and get out to shop in your neighbourhood on Saturday, November 28th. Learn more at YP.ca”
Year2014 - 2015
This companion video shows quasi-news coverage of the 2015 ‘Shop the Neighbourhood’ campaign:
Here’s an earlier (2014) #ShopTheHood commercial, urging shopping “in the neighbourhood, for the neighbourhood.” Note that this is prior to Yellow Pages using its Shop The Neighbourhood campaign to promote use of the YPshopwise app.
A Yellow Pages Canada case study video reviews the impact of the 2014 #ShopTheHood campaign: