Yellow Pages ‘Meet the New Neighborhood’ Commercial

Yellow Pages positions its app as the change agent for transforming the ‘old neighborhood’ into a thriving ‘new neighborhood’: “The difference is in a tap, a swipe, a click. And like that, the doors of those buildings open.”

Script

“What’s different about the neighborhood? It isn’t the bricks and beams; they’ve always been there. Filled with the sites and sounds and tastes that make life good. It isn’t the people behind the counters. They’ve always been there too, honing their craft, perfecting their stitches. The difference is in a tap, a swipe, a click. And like that, the doors of those buildings open. The people behind the counters shake hands with the people on the street. Everything thrives. And suddenly the old neighborhood is the new neighborhood. Yellow Pages: Meet the new neighborhood.”
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Year
2012
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Yellow Pages Canada created the ‘Meet the New Neighborhood’ campaign with a 60-second TV commercial “that celebrates the beauty of a neighborhood and the businesses that keep it alive. Through the Yellow Pages new mobile app, people can connect to their favorite businesses with a tap, swipe or click.”

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