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“When is your flu shot more than a flu shot? When it helps give a life-saving vaccine to a child in need. Thanks to customers like you, Walgreens ‘Get a Shot. Give a Shot’ program has helped provide 15 million vaccines through the UN Foundation. It’s that easy to make a difference. Walgreens: At the corner of happy and healthy.”
Walgreens ‘Give a Shot. Get a Shot.’ Earned Media
As “flu shot season” approaches, Walgreens receives earned media for its ‘Get a Shot. Give a Shot’ cause marketing campaign, including interviews with Walgreens pharmacists, location shots at Walgreens stores, and a vaccine partnership with a local TV station.