Unilever ‘Project Sunlight’ Campaign: #BrightFuture Commercial
On Universal Children’s Day in 2013, Unilever launched a campaign called ‘Project Sunlight,’ which it describes as “a growing community of people who want to make the world a better place for children and future generations” and “a new initiative to motivate millions of people to adopt more sustainable lifestyles.”
Script
[Their speeches changed the world]
Martin Luther King Jr.: “I have a dream.”
Gandhi: “I regard myself as a soldier of peace.”
[Today we have new challenges] [We need new speeches]
Elijah King, hunger activist: “No human being should have to face the indignity and injustice of digging through the trash can to find their next meal.”
Meesha Gandhi, environmentalist: “Be the change you want to see in the world today.”
Kylee McCumber: hunger activist: “The enemy is hunger, not the hungry.”
Dira Noveriani, volunteer teacher: “I think our biggest challenge is… apathy.”
Grace Jones, school influencer: “We waste tons and tons of food on a daily basis. Take that choice that you have. Don’t let it slip through your fingers.”
[Follow new leaders]
Grace Jones: “We need to turn our feelings into actions.”
[Unilever is turning their feelings into actions. Together with Feeding America we are working to end child hunger. Join us as projectsunlight.us] [Unilever logo] [Feeding America logo]
Year
2013Related Materials
On Universal Children’s Day in 2013, Unilever launched a campaign called ‘Project Sunlight,’ which it describes as “a growing community of people who want to make the world a better place for children and future generations” and “a new initiative to motivate millions of people to adopt more sustainable lifestyles.”
