TOMS ‘One for One’ Campaign: “For One Another” Commercial
TOMS popularized ‘Buy One Give One’ (BOGO) cause marketing. For every pair of shoes purchased, TOMS gives a pair of shoes to a child in need.
Script
Features lyrics from Nothing More by The Alternate Routes:
To a stranger, to a friend
To give in such a way that has no end.
We are Love
We are One
We are how we treat each other when the day is done.
And tell me what it is that you see
A world that’s full of endless possibilities.
Heroes don’t look like they used to
They look like you do.
We are Peace
We are One
We are how we treat each other.
[With every product you purchase, TOMS will help a person in need.]
[TOMS. One for One. For one, another.]
[toms.com]
