TOMS ‘One Day Without Shoes’ Campaign

TOMS offered to give a pair of shoes to a child in need for every person who posted to Instagram a barefoot picture with the hashtag #WithoutShoes.


Every day of the year, when you purchase a pair of TOMS, a pair of shoes is given to a child in need.

But what if you didn’t have to buy anything and you could still help a child get new shoes? This year, between TOMS’ birthday and One Day Without Shoes, for every person who Instagrams a barefoot picture with the hashtag #WithoutShoes, TOMS will give a pair of new shoes to a child in need — absolutely no purchase necessary, just participation.

All it takes is your barefoot photo. Share it with your friends and let’s see how many kids we can get new shoes. Go without shoes for one another.”

[Upload a pic. Challenge your friends. Give shoes. May 5-21, 2015. One Day #WithoutShoes.]

Related Materials

TOMS One Day Without Shoes Results

‘One Day Without Shoes’ Earned Media 

TOMS #WithoutShoes “Barefoot Challenge” 

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