Sport Clips ‘Help A Hero’ Campaign: “VFW Scholarships” (2016 PSA)
Sport Clips collects in-store donations, supplemented by its own contribution, to fund the VFW’s ‘Help a Hero’ scholarship program. These scholarships can be used by service members and veterans at post-secondary schools and trade schools.
Jacob Dietz: “As a marine serving in Afghanistan, I conducted logistics patrols in some of the world’s most dangerous places. When I came home, I was ready for a new mission. Sport Clips’ Help a Hero Scholarship is helping me get a degree in electrical engineering. If you want to help a veteran, donate at any participating Sport Clips location. And on Veterans Day, they’ll give a dollar to the program for every haircut. My name is Jacob Dietz, United States Marine and I am saluting you.”
Sport Clips’ Help A Hero Scholarship — Campaign Background
In 2013, Sport Clips expanded its support of the Veterans of Foreign Wars by funding the VFW’s Sport Clips Help a Hero Scholarship program. The program provides scholarships to service members and veterans for use at post-secondary schools and trade schools.
Through 2015, Sport Clips had provided more than $2.4 million in scholarships to 580 recipients. The 2016 ‘Help a Hero’ campaign goal was $1 million. Clients could visit their local Sport Clips store between October 17 through Veterans Day (November 11) to get a haircut and make a donation.
To supplement those client donations, Sport Clips also contributed one dollar from every in-store haircut on Veterans Day.
Sport Clips ‘Help a Hero’ Scholarship Recipient: Jacob Dietz
Sport Clips ‘Help a Hero’ Earned Media
The ‘Help a Hero’ cause marketing campaign attracts positive earned media:
Sport Clips ‘Help a Hero’ Native Advertising
Sports content sponsorships were used to promote the cause marketing campaign:
The 2016 ‘Help a Hero’ commercial was preceded by an earlier version in 2013, when the Sport Clips scholarship first launched: